The movie industry is certainly on a roll right now. The other day, I wrote how movie studio execs just realized that yestermillennium-style movie stars are not worth millions anymore, as they don’t attract the “what’s next?”-generation to theaters.

And now, they’ve finally adopted an Expectations society take on movie awards as well. This year’s installment of the yestermillennium show the Oscars is just over, and received lower ratings and worse reviews than ever. Now eyes are turned to the South by Southwest (SXSW) film festival set for next week: A festival that awards the most appreciated part of any movie in our age of trailerism and golden expectations - the first two minutes.

The first two minutes’ opening credits is the part that tends to be the most attended to, enchanted, when the movie is still in its nextopian phase and expectations just, build, build, build. Who cares about the rest of the movie? Judging by the response to this year’s Oscars, no one.

I’ve written before about the control-your-darlings phenomenon, where, for example, companies like bandstocks offer anyone, anywhere, to be a producer of artists’ albums. Now you can control your favorite writers as well. Even Nobel laureates.

Right now, Swedish publisher Bookhouse invites anyone to buy a stake in Nobel Peace Prize winner Muhammad Yunu’s new book. Though not as far-going a deal as the music producer offers (the manuscript is already set), it enables anyone to make sure the book will be published, and to reap the rewards if it were to become a bestseller.

Finally, you can find out yourself. No need to take my word for it, or to peruse all those studies reporting on the average life satisfaction in countries and areas across the world.

Is it true, as I write in the book, that it does not really matter where you live? Is it true that people are actually not (contrary to what most of us would believe) happier in California than the rest of us? Is 5.8 on a 7-point scale really universal?

With the iPhone app Glow, anyone can rate their own “happiness” and have it compiled with everyone else’s to form averages in all areas across the world. Then log on via your phone, or hook up on facebook or twitter to see where the most fun is (or where people lie the most…)

Yesterday, we learned that Hollywood movie producers have discovered nextopia. Meister guest-blogger Martin Hugosson tipped me that TV and Southpark have, too. Nextopia at its finest:

The other day (scroll down a few posts and refresh your memory) I wrote that the world’s premier expectity factory American Idol has had to change its business model, as the “idols” that come out of the factory are no longer worth much. The money is in the expectity phase, not when the artist is in fact an “idol”, then s/he’s a isbeen. 

Not surprisingly, the movie business is facing the same problem. Doing the math on the upfront payments that this year’s Oscar nominee movie stars received, it turns out that all the stars together earned less than Julia Roberts (snatching the Oscar for Erin Brockovich) made alone in 2001.

Why? Well, take a look at some of the most popular films this last year – movies like Avatar, District 9, A Serious Man, The Hurt Locker, Precious. Not a good-old movie star in sight (but a fair amount of no-names who soon got hyped).

According tot he New Tork Times, Hollywood studios have started talking about the new movie audience as the “what’s next- people” who don’t care about fame earned yesterday, but expect to see something even greater tomorrow.

Hollywood execs and movie stars – welcome to the Expectations society! Please repeat after me – celebrity was yestermillennium, expectity is this new millennium.

In the world of any, anyone can find out where you are at any time. A perfect case of Blogarazzi-bummer, your facebook updates, tweets, and geopositioning like foursquare mean that your whereabouts are a mystery to no one anymore.

That means that you can save energy, you don’t need to set a timer to the lighting in your house, you’ll have no one fooled anyway. Anyone can tap in on your whereabouts. In fact, they don’t even have to access your facebook account, blog, microblog or geopositioning, they can just have their pick of empty houses at pleaserobme.com, which lists people leaving their homes in real time.

Maybe that’s the world of any’s sustainability solution – 1) saving energy when out of your house, and 2) recycling possessions between people..?

You’ve heard me nagging about this several times by now – in the world of any, anyone, anywhere can buy their own ticket to space anytime (just log on virgin galactic), and though expensive right now, it’s expected to be free in ten years’ time. And, as I’ve also written before, you can already book your own hotel stay with galactic suites while up there.

It will thus probably soon be pretty crowded in the space shuttles.

Well, no worries. By late this year, anyone, anywhere will be able to buy their own jetpack and take their own private tour to the sky.

The sky is not the limit anymore.

I’ve written about American Expectity, aka American Idol, a number of times before. It’s the world’s premier expectity factory. And now they realized it themselves: They produce expectities, artists whom people love and want – before the show is over and before they are supposed to be actual idols. The problem is that once these artists get the chance to cash in on their efforts, after the season’s Idol series is over, they are no longer expectitites. US media have reported on the very disappointing album and ticket sales of recent years’ crowned Idols. So now, the artists don’t want to win and get immediately moved on to has-been status. 

The solution – American Idol provides prepayments – motivating artists to compete for big bucks before anyone is crowned Idol (aka has-been).

This makes interesting food for thought in the process of updating our obsolete salary system, which I’ve been nagging about before, don’t you think?

I’ve written before about how the word “secret” has become obsolete in the world of any, where anyone, anywhere, can get hold of information about anything, anytime. Like the location of the British Queen’s summer house, or the name of people involved in confidential court cases.

The other day, someone stumbled upon the Boneyard on Google Earth. Within microseconds, anyone, anywhere had heard the news, and wanted to find the treasure themselves (just check out the explosion on google trends).

Formally named the 309th Aerospace maintenance and regeneration group, AMARG, the Boneyard is the (in the yestermillennium known as) “secret” location of the US Airforce’s used aircraft since World War II. It harbors aircraft summing up to an esitmated value of 60 billion dollars. Interested in a uses military airplane? Now you know where to go.

The world’s most watched and hyped movie right now: Kick-Ass.

Or rather, the red band trailer for Kick-Ass. “Red band” meaning that it contains explicit content and that viewing must be restricted. In other words, it can’t be showed in theaters.

But what does that matter in the world of any? Anyone, anywhere can view it any time, and they do.

So what’s so special about the Kick-Ass movie? Featuring Nicolas Cage as the father, it’s an action comedy about a tween who calls herself Hit-Girl, cursing and killing people in amounts outnumbering Nic Cage’s the sums of Nic Cage’s all previous movies. The trailer shows this off to the max. And everyone loves it.

Will the movie be a hit when it premieres in April? I’m not convinced. But the trailer is great. And in the Expectations Society’s age of trailerism, that’s what really matters. The people behind the movie probably realize this, offering a host of different products and services (for example, a Kick-Ass Red Band Widget which allows subscriptions to trailer updates) relating to the trailer, not the movie…