Chances are, you are. As I write about in the book, nowadays, everybody advertises. We turn our lives into next operas and expose them on our blogs, for the world to see and stay tuned. Should the advertising industry ever have to call it quits because everybody does their own advertising, the unemployed people can just re-educate themselves to become blogger burnout councellors.

Blogger burnout, exhaustion caused by rapidly accelerating attempts to keep the personal next opera alive, is becoming part of our everyday vocabulary, generating thousands of google hits and labeling an increasing number of self-help groups.

Warning signs:

1. You start thinking about what events in your life and future that could be worth blogging about.

2. You start viewing every event in your life from a blog perspective – “how can I blog about this?”

3. You start viewing your future from a blog perspective – “what should I do next, so that I have something to blog about?”

4. You stop doing things. Instead you blog about what they would be like.

I can think of one level beyond this, but it might offend sensitive readers, so I’ll save that one ’til I’ve figured out some kind of self-screening mechanism…

Did I miss any levels?