Eleven million readers every day of the week, daily citations in TV shows and major newspapers, and seven-figure google hits. Launched in October, The Daily Beast has become the world’s hippest magazine (in a traditionally rather conservative and slow industry) at the kind of warp speed we’re getting used to in the Expectations Society.

What’s so special about it?

1) It relishes in the world of any, where anything is available to anyone, anywhere, anytime. Which means that the magazine’s writers don’t make stories or make interviews, they find them online by prowling every corner, any source, of the web any  and every minute of the day (most notably, night-time).

2) They let Generation In-Charge decide what’s interesting, both in terms of input, and in terms of rating the stories. They even enable rating of the raters. The magazine’s payoff says it all: “Read this. Skip that”.

3) They extend the minisode logic from TV and movies (and books, as I wrote about previously) to the magazine, making (what I of course call) ministories their top features.  There’s a Cheat Sheet that features short recaps of the most talkworthy news stories, and the crown jewel Big Fat Story provides a collection of microtakes that one can pick and choose from on a central ministory (today features “Caroline Kennedy – Natural Senator or Queen of Entitlement?”, a perfect topic to spark a conversation, with a central three-sentence ministory and six related five-or-so-sentences microtakes on that story to pick and choose from).

4) This one’s standard procedure for any news provider by now – adhering to the Expectations Society’s 43-hour day, the magazine is availabe in any form, in twitter form, on your iPhone, facebook, anywhere.