Yeah, you know how to finish that sentence – fun.
Now more than ever. At least according to a survey a large Swedish newspaper made among students having taken their final exams.
When asked what these aspiring professionals want in their future careers, a whopping 59 percent answered – fun.
Fun ranked way ahead of other means of success and progress, like becoming rich, achieving high status or becoming really good at something.
Surprising? Maybe in the yestermillennium, but hardly in the Expectations society where those entering the labor (there’s a word I’m sure will be outdated, Martian, very soon) market expect that they will be able to work with a lot of different things in a lot of different constellations. Why aspire to be good at something when you can be good at anything, why desire to be rich in the world of any, where you can get hold of anything you want, where space travel is expected to be free of charge in ten years time?
Of course, fun would be all that matters. Of course, people planning their careers in the new millennium will settle for nothing less.
“But is this not just youth talking?” some might ask. “Will they not grow out of it just like the rest of us (yestermillennium folks) have done”?
Google it and compare the answers to a similar survey ten years ago. Take a guess, do you think fun rated way ahead of richness, status, and skills back then? Find out…
And (I love speculating about the future, call me when it’s in…) I’m positive that these people will give the same replies in ten years time.

What does Nextopia mean?
Nextopia på svenska



Isn’t it more interesting with what word will be number 1 in 2020? As the second level in Maslow is about employment and security and the last one is about “fun” – in nextopia we need to add a new level to the pyramid…
And I guess you´ve read this
http://blog.taragana.com/index.php/archive/us-military-using-facebook-twitter-to-counter-taliban-propaganda-reach-new-audiences/
Martin,
That’s really spot on! Of course, there must be a next level in nextopia! You’re clearly smarter than me, I agree that the status of the same word in 10 years time is not interesting, not now, and certainly not then…
Thanks for the link, I love it!
emvehå,
MD