Recently, the Museum of Contemporay Art (MOCA) in Los Angeles celebrated their 30th anniversary in big style, with Francesco Vezzoli’s performance-as-art “Ballets Russes Italian Style (The Shortest Musical You Will Never See Again)”, featuring Lady Gaga and the Bolshoi Ballet, all dressed in Prada.

How was this high-fashion, fine art, performance conceptualized for posterity? Not as a recording of a past event, but in the form of a trailer, of course. In the Expectations society, nothing’s more fashionable and intriguing than a trailer.

Read all about it and watch the trailer produced by my good friend Christian Larson and Jonas Åkerlund here.