The world’s most watched and hyped movie right now: Kick-Ass.

Or rather, the red band trailer for Kick-Ass. “Red band” meaning that it contains explicit content and that viewing must be restricted. In other words, it can’t be showed in theaters.

But what does that matter in the world of any? Anyone, anywhere can view it any time, and they do.

So what’s so special about the Kick-Ass movie? Featuring Nicolas Cage as the father, it’s an action comedy about a tween who calls herself Hit-Girl, cursing and killing people in amounts outnumbering Nic Cage’s the sums of Nic Cage’s all previous movies. The trailer shows this off to the max. And everyone loves it.

Will the movie be a hit when it premieres in April? I’m not convinced. But the trailer is great. And in the Expectations Society’s age of trailerism, that’s what really matters. The people behind the movie probably realize this, offering a host of different products and services (for example, a Kick-Ass Red Band Widget which allows subscriptions to trailer updates) relating to the trailer, not the movie…