This post is for all non-Swedish readers: If you want to experience nextopia first-hand, come to Sweden immediately.

My entire country has gone so nextopia bananas right now, exhibiting all the tell-tale signs of an Expectations society where attention and money center on what’s to come.

Swedish media (and a whole bunch of calls I receive from journalists) pretty much center on two things right now. If you’ve browsed a magazine, turned on the radio or zapped the tv, or whatever media you might enjoy in this country, you know what I’m getting at.

No. 1: The Crown princess wedding. Entire TV series, magazine titles, blogs, and much more, are devoted to the forthcoming wedding. The headlines keep piling up, taking greater and greater shares of all the news, and entertainment. The wedding has been a multimillion dollar industry for the last year (they announced their wedding plans a record-breaking year and a half in advance, wonder why…), and business and interest follow the nextopian demand curve I describe in the book (rising, rising, rising, til the launch) perfectly. There’s definitely more to come, have no doubt…

(BTW, don’t tell Victoria and Daniel that they will be less happy one year into their marriage than they are right now)

What’s No. 2? Every Swede’s gotta know the answer!