I’m pretty sure you know of iamamiwhoami by know.  The last few days have witnessed an explosion of more than 211,000 google hits to the name, and headlines in media across the globe .

Most people who have heard iamamiwhoami’s music or seen her videos (the number of youtube views counts in millions) would probably agree that they alone would not likely generate that attention. More likely, it would amount to maybe 67,000 google hits and less than a hundred thousand youtube views in a few years’ time. Which resembles what Swedish artist Jonna Lee has amassed in her career to date.

The same Jonna Lee that the world is now almost certain is the person behind the iamamiwhoami persona. Almost, as in that wonderful alluring-almost that is so compelling in our world of any, where anything else is available to anyone, anywhere anytime. In that world of any, a certain Jonna Lee’s an isbeen of marginal interest, whereas interest for the alluring-almost Jonna Lee rockets through the roof.