In the book, I write about nowcasting, where the world of any enables people watch the latest movie or latest TV episode without having to wait for it to be distributed or broadcast to their area. As soon as it’s out, anyone, anywhere, can watch it anytime, and why would one wait?
As I write, the extension of nowcasting is the dvd:s of tv series that are realized before they’re broadcast. In Sweden, TV network Viasat recently started offering viewers the opportunity (for a subscription fee) to watch the next episode of a tv series online the instant the last episode’s broadcast ends, one week ahead of its own broadcast. NexTVopian? TV.
What does Nextopia mean?
Nextopia på svenska
Facebook group
Illustrations for the Nextopia book blog appendix
NOWcasting is a fun concept.
But besides the obvious financing problem – which can be circumvented by the traditional sponsored BROADcasting established in the early radio days as well as the early TV-days (something that JWT made a business idea in the 60-s) – the concept of NOWcasting may be an issue of NOcasting if it is mixed up with some sort of PIRATEcasting.
Erich,
You sure have a way with words. I think nowcasting may in fact be one of the drivers of piracy, as long as it is not endorsed – or better yet – promoted by the copyright owners.
emvehå,
MD