Summer is approaching fast, as is vacation season. I trust that every reader of this blog made their vacation plans long, long, ago – as every reader of this blog knows that the real joys of vacation come before the actual thing.
I’ve mentioned the fascinating fact before – that people tend to make their reservations longer in advance now than a while back, even though the world of any actually allows us to make the reservations shorter in advance than ever before. A beautiful example of the Expecations society, where people barely have time to arrive at the resort and lie down by the pool before they start talking about where to go on their next vacation.
My Dutch research colleagues recently put my notion to the test, surveying vacating consumers before, during and after the trip. Result:
Before: Enjoyment highest
After: Enjoyment lowest
Today it’s raining and it’s cold, and I feel fantastic – I’m going to Disneyland this summer…
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I think that you can find evicende for this in the data from the travel industry. Over the last years they sell more trips on 6+ months advance and more on less than 1 month – creating two groups. Earlier it was a evenly distributed curve (normalfördelad) (unsure of translation)
Martin,
Super that you have insights on the data! So much better than my simple notions (the more data the better, my motto since always). And speaking about data, I’d love to make a comparative study of the two groups. What you say, wanna do a project together? (btw, it’s the same in Swedish and English, normal distribution. Stat nerds around the world, unite!)
emvehå,
MD
count me in!
Guess I have to read some stat books in english to catch up
Martin,
No worries about the English stat lingo, I’ve got it covered. Just rack up the numbers!
emvehå,
MD