Michael Jackson is (probably, though blurry pictures and fantastic stories suggesting otherwise keep popping up) dead. But his business is more alive than ever. He may be dead, but he is nevertheless the most modern live artist in the Expectations society.
His highly anticipated comeback-slash-farewell concert series “This is it” never materialized. And for just this reason, it has now become the biggest-grossing concert series in history.
Fueled by the alluring-almost, that is, people almost knowing and experiencing, but not quite, and fueled by the fact of a never passed release date (remember yesterday’s post?), “This is it” is the best-selling and highest-profiled concert franchise ever.
The “This is it”-behind-the-scenes-movie set new records in movie theaters, grossing a record-high 300 million plus dollars in ticket sales in just a few months. DVD and blueray sales and rentals followed suit, nearing 200 million and still ticking.
A googling of “this is it” plus “michael jackson” generates 10 million hits, which is more than any other tour of any other artist, even more than the King himself’s best-selling album through history, “thriller”.
Merchandise for the tour has generated tens of millions in sales.
And now the rumour goes, of course, there might come a sequel…

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