How long will the Americans survive?
As readers of this blog know, more than 2.5 hours of TV watching reduces life satisfaction. Researchers have settled with that conclusion, maybe thinking that no one would want to watch excessively more than that, anyway (the average in Europe has been found to be just above 2.5 hrs a day).
Well, maybe we need to probe a bit further, to see if the drop in life satisfaction drops again at a second cut-off. For America’s sake.
A recent report shows that Americans are now up to an average of 5 hrs TV watching per day!
How is that possible, one wonders?
Well, it turns out they do their own version of multitasking – multizapping! They watch TV through a host of different devices at the same time, two TV screens and a computer screen running at the same time in people’s homes. And now TV in the cell phone is picking up speed, especially in people’s homes. That is, people watch TV in their phones not necessarily because they are in motion, with no TV screens available. No, they use them just so they can multizap with an additional device.
Small surprise, then that last month, Blockbuster started video rental to cell phones, any movie available at your call for 3.99 dollars.
Let’s just hope the Americans don’t all become chronically depressed…

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